Holloman joins from L&G where she worked for nearly nine years, most recently as a key relationship manager.
In her role at Twenty7tec, she will be responsible for managing key firms using its research platform, as well as major distributors with an aim of driving adoption and additional value through its full suite of products.
Holloman (pictured) said: “My priority is to make sure clients feel supported and get the very best from Twenty7tec.
“That means really listening to their challenges, being proactive with solutions, and acting as a partner they can rely on.”
She added: “I am not the type of person who wants to stand still. I want to make the most of this role and grow alongside the team. The way Twenty7tec supports its people makes that feel achievable.”
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Nathan Reilly, commercial director at Twenty7tec, said: “Sophie is a shining example of how our culture attracts ambitious, forward-thinking people who want to make a real difference.
“Her appointment is a testament to our commitment to bringing in the best talent to drive the business forward, and we are looking forward to seeing the fresh ideas and energy she brings to both our team and our clients.”
Earlier this month, Twenty7tec renewed its integration partnership with One Mortgage System.
