In the newly created role, he will focus on strengthening broker relationships, improving access to decision-makers and ensuring the mutual’s lending approach and criteria are clearly understood by the intermediary market.
Purewal (pictured) joins from Coventry Building Society, where he spent nearly 25 years in various roles.
He started at the firm as a customer service assistant, eventually working his way up to branch manager and then moving over to intermediary support and development.
Purewal then became a senior telephone business development manager (BDM), then regional BDM manager and was most recently a corporate account manager.
Dudley Building Society said the appointment was part of its “continued investment in intermediary distribution” and it was looking to “support growth across its core lending propositions”.
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Rob Oliver, distribution director at Dudley Building Society, said: “Paul’s appointment gives us a strong start to 2026 and supports our plans to continue growing our intermediary business. Intermediary distribution is central to how Dudley works with the market, and having clear leadership in this area is important as we build on recent momentum.
“Paul also brings a real depth of experience across field, telephone and corporate distribution, and a clear understanding of what brokers value. His approach, judgement and knowledge will support how we work with brokers as our activity continues to develop.”
Purewal added: “I am pleased to be joining Dudley Building Society at a time when its intermediary proposition is well-defined and continuing to grow. There is a clear focus on understanding brokers and borrowers properly, and on taking a considered approach to lending.
“The intermediary market continues to change, and brokers value clarity, access and consistency from their lending partners. My focus will be on working closely with brokers and internal teams to make sure Dudley remains approachable, responsive and easy to deal with, while continuing to support advisers placing a wide range of cases.”
