The firm said that following adviser feedback, it had launched new items to support advisers when reaching out to prospective customers and adding value to client conversations.
This includes guides to give out to widen client understanding during their meetings – covering topics such as involving family, power of attorney, and how interest rates are calculated – and resources to help them grow their business, such as ready-made campaigns to nurture leads and guides on creating professional newsletters, and networking.
There will also be demi-sessions throughout March, hosted by the regional intermediary sales team, to illustrate the support available and how best to use it.
It will also release episodes of the Purely in Conversation podcast series, which brings together cross-sector insight and knowledge sharing.
Melanie Godley, Pure Retirement’s senior marketing manager, said: “With the common consensus being that later life lending needs to focus on market growth in 2026, we feel that this journey begins with providing advisers with the tools and resources to widen their knowledge, push their business to the next level, and to have increasingly meaningful conversations with their clients.
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“The new resources are designed to provide advisers with tools to give their clients more information earlier in their lifetime mortgage journey, delivering better client outcomes and helping clients to firmly establish whether lifetime mortgages are the right option for them.
“Having remained committed to supporting all the market, all the time, we’re pleased to be able to offer even more to advisers throughout 2026 and beyond. We look forward to assisting them in not only better positioning their own business, but also in providing consumers exploring their options with information and literature to make an informed decision.”
