Managing director of Prolific Lea Karasavvas (pictured) said the move was an ‘ideal time’ to engage more with the new-build sector as it gathered momentum and high street lenders rolled out specialist new-build ranges and support teams.
“This is a strategic move to progress the company in line with the movement the market has seen in the new-build sector”, said Karasavvas. “We see this as an ideal time to align ourselves with someone that had a strong reputation and brand.”
Whathouse has specialised in the new-build market for over 30 years providing information on new homes and related services.
Karasavvas said the overall goal was to drive the sector on by helping both developers and buyers with a fast, efficient service and unbiased mortgage advice.
Karasavvas said Whathouse was one of a number of introducers that he anticipated would increase Prolific’s turnover by up to 50% in 2015.
“The steady increase in planning permissions granted over the last four years, from 158,000 in 2011 to 204,000 in 2013 and 240,000 in 2014 shows this is an area that will see substantial growth and we hope this partnership will help us capture some of this market,” he added.
