Snowdon joins Pepper with a long track record in the industry, having previously held the position of chief executive of residential mortgages at Aldermore Bank, where he developed the bank’s mortgage strategy and then went on to build and launch the business.

More recently Snowdon has been strategic adviser to Sainsbury’s Bank which has been considering its options within the mortgage sector.

Snowdon has helped to launch and develop a number of UK specialist lenders such as Wave Lending, Freedom Lending, Verso and The Mortgage Business plc.

At Pepper Homeloans, Snowdon will have overall responsibility for the strategy and growth of the lender.

“I’ve spent my working life in the intermediary lending space developing alternatives to the one-size-fits-all approach of the big lenders,” he said. “I believe there are many opportunities to lend in the many underserved segments of the market and look forward to developing our proposition.”

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Richard Klemmer, CEO of Pepper UK, said Snowdon was well-positioned to drive the growth in its lending.

He said: “His excellent experience and knowledge of the marketplace mean that he can help strengthen our existing relationships and form new ones facilitating our expansion strategy and increasing our exposure to intermediaries.”

Pepper Homeloans launched to market in June last year after trialling its products with Brightstar, Residential Home Loans and Connect Mortgage Club.