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Principality appoints BDM, Platform expands service team – roundup

  • 28/03/2018
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Principality appoints BDM, Platform expands service team – roundup
Principality Building Society has appointed a business development manager (BDM) for the East Midlands, while Platform has added 14 new roles to its service team.


Peter Caldicott (pictured) has joined Principality as a field based BDM for the East Midlands.

Caldicott has 25 years’ experience in financial services, and his new role will involve brand building and broker support in the region – assisting with individual applications and service quality monitoring.

Caldicott commented: “As Principality’s first dedicated BDM for the East Midlands, I am looking forward to getting out and about and building trusted long-term relationships with our broker partners.

“I’m excited to join the team as we grow our intermediary proposition to be best in class across England.”

Frances Hayter, national account manager at Principality, added: “Thanks to a focused growth strategy, our intermediaries arm is expanding, allowing us to target key markets across the UK.

“Peter’s wealth of experience means that he understands what is important to intermediaries and I am confident he will provide our brokers with the service they have come to expect from the Principality.”



Platform, the intermediary mortgage brand of the Cooperative Bank has expanded its service team to support broker partners.

The 14 new roles are spread with five on the BDM team, three on the telephony based team, five positions added to the mortgage desk, and a further position appointed in the corporate service team.

On top of the existing 30 staff, the latest expansion bumped the total support crew to 44 people.

Platform said the expansion aims to maintain service levels as demand for its propositions grows.

Neil Wyatt, head of intermediary distribution at the Cooperative Bank, commented: “We plan to increase our broker customer base throughout 2018 with increased levels of telephony and field based activity while maintaining the high levels of customer satisfaction our existing intermediary firms are receiving.”

Wyatt continued: “We want to ensure that our brokers get the best level of service from us and investing in our team has been a focus for us to ensure all brokers are getting the right support from Platform.”

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