Smith joins with over 30 years of experience of the intermediary market, having held senior roles with iPipeline, IntelliFlo, and Distribution Technology, where he led sales of adviser tools and designed, built and adopted new innovation.
In his new role, Smith will be responsible for Uinsure’s technological relationships.
Smith said: “The GI sector is at the beginning of a new era in technology and with more data available through partners’ open APIs the opportunity to remove unnecessary processes is huge. Advisers shouldn’t be rekeying the same data into CRM, mortgage sourcing, insurance and life systems. Why ask what is already known? It doesn’t make sense when we can share the data between us.”
Simon Taylor, chief executive officer at Uinsure, added: “We are delighted that David has joined our growing team.
“With only two in ten adviser-sold mortgages currently having GI attached, there is lots we can do to assist advisers in facilitating GI discussions with their clients.”