In what’s being hailed as an industry first by OMA, the partnership means mortgage advisers can source the information they need when placing cases, cutting down on the time they spend checking lender policy pages, calling sales lines and BDMs with questions.
The right advice in the quickest time
Pete Mugleston, managing director at OMA, said: “By reducing research time and increasing sourcing accuracy for the brokers we work with, this will lead to an even better consumer experience and outcome. Criteria Hub and Online Mortgage Advisor share the same ethos to make information as readily available as possible in the mortgage process.”
Jason Hegarty, one of the founders of Criteria Hub, believes the partnership will help to bring the mortgage advice firmly into the digital age.
He said: “Consumers have access to more information online than ever before but the mortgage advice process when working with an adviser is still littered with unnecessary roadblocks. One such sticking point is during the fact-finding process where advisers need to identify lenders that match a client’s situation, a process that can take considerable time whilst the introducer seeks the information they require across a large range of prospective lenders.
“We recognised early on that Online Mortgage Advisor wanted to address this and so giving them access to our technology made total sense so that they are better able to quickly qualify clients and identify potential lenders at the start of the process, meaning the consumer gets the best advice in the quickest time possible.”