The tie up sees Affinity gain access to The Key point-of-sale compliance and customer relationship management (CRM) platform, and to MortgageBrain Anywhere sourcing system.
Affinity said the provider would support its vision of taking advantage of new technologies and retaining the human touch in the mortgage process.
“We have a clear vision on adding value to clients by using technology without replacing the human touch in the mortgage process. Mortgage Brain stood out as the most capable firm to assist us in achieving our vision,” said Jamie Lewis, managing director of Affinity Mortgages.
Mark Lofthouse, chief executive of Mortgage Brain (pictured), said: “We support proactive advisers such as Affinity by equipping them with the tools to deliver the best possible results for their clients.
“An integrated CRM and mortgage search and selection process saves time for advisers. We look forward to working with Affinity as we develop our innovative product portfolio,” Lofthouse said.
Mortgage Brain is a sister company to Mortgage Solutions.