This comes following the appointment of senior sales development manager, Peter Harte, formerly of Mortgage Brain, to further establish Dashly within the intermediary community.
Martin Myers, managing director at Goldwyns Financial, said: “At a time when the property market is booming, we want to give our clients the best possible service – but we know that to beat our competitors we need to embrace the technology that will give us the edge.”
James Green, founder of Green and Green Mortgage Protection, said being able to use Dashly’s technology would allow the firm to give its clients a “truly personalised service”.
Tom Mullarkey, managing director of MortgageFinda said the function would help his firm have an : “exemplary relationship” with its clients.
Ross Boyd (pictured) CEO of Dashly, added: “Borrowers are matched with the most suitable deals, advisers can add genuine value to all client interactions, and now – with our recently launched Lending Labs offering – lenders too can take advantage of Dashly by designing mortgage products that appeal to the kind of customers they want.”
Last month, Dashly launched the product design platform Lending Labs to work with lenders to develop personalised home loans for segments of the market such as the police and armed forces.
It uses data collected from Dashly’s customer base to design bespoke mortgages for lenders. Once the loans have been designed, Dashly said one distribution option would be to target customers signed up to its switching service by notifying them and their broker that new deals that fit their circumstances are available.