Appearing on a HSBC UK panel debate in association with Mortgage Solutions, Laker (pictured) said presenting clients with green mortgages which incentivise efficient properties and renovations would make them feel like they are doing some good.
She also said initiatives like planting a tree to offset the mortgage process would make clients feel like they are “putting something back”.
“It’s these kinds of things that resonate with customers, but it also gives the brokers credibility that they’re talking about something wider than just mortgages. It’s about a lifestyle as well.”
Greener attitude helps staff recruitment
She said this was also true with recruiting staff.
“It also comes through when you’re taking on new people to work for you. They’re interested in what the attitude is on green [issues] and sustainability. They actually care about the employer that they’re going to work for.”
Michael Kallaras, managing director of Green Mortgages, said external events such as record high temperatures and protests bringing awareness to climate change also drove the conversation forward.
Tracie Burton, senior corporate account manager at HSBC UK, said this applied to advisers and lenders as customers expected firms in the sector to answer questions around this.
She said brokers had started to include questions on sustainability into their fact finds too.
Watch the video [10:08] hosted by Shekina Tuahene, commercial editor at Mortgage Solutions, featuring Tracie Burton, senior corporate account manager at HSBC UK, Daniel Kittow, managing director of Vibrant Energy, Sally Laker, managing director of Mortgage Intelligence and Michael Kallaras, managing director of Green Mortgages.
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