Blissett is a player for AFC Telford United, and has also played for Maidenhead United, Solihull Moors and Bristol Rovers.
He has been a self-employed mortgage broker at AFP Partnership and been a self-employed mortgage and protection broker at Concept Financial Services.
The company will offer mortgage and protection advice for residential, buy to let and remortgages.
The firm is supported by non-executives Mike Rose, Simon Lloydbottom, Manuel Heinke and Oliver Wadlow, who bring a “wealth of business knowledge and expertise to the table”.
The company has plans to expand across the country but will be headquartered in Telford.
Blissett said: “The mortgage market is confusing and ever-changing for people who are busy and often then bury their heads in the sand. They are often scaremongered and then make the wrong decisions or no decisions.
“Dwello is here to be that trusted guide in personal finance – we will ensure the process is easy to understand and smooth for our clients and most importantly we will get the best mortgage deal for them.”
He added: “As a team we aren’t afraid of long hours, hard work and challenging the market – every day literally is a new day in the mortgage world.
“We all live in Shropshire and surrounding areas, with many of the team working on national and international projects in the finance industry, so Telford was the obvious choice to launch and base our HQ here on our home turf.”
Blissett, who has joined the Shropshire Chamber of Commerce, said it was an “exciting time” for the borough due to commercial and residential developments across Telford.
He continued: “Telford has a fantastic and dynamic business community and an ever-growing population. Our offering means we can really help and guide people locally with mortgages; right at a time when some will need it most.
“Telford is very close to my heart as I’ve lived in the region a long time and I know how passionate and welcoming the community are through my connection with football in the county.”
