The boutique digital marketing agency will be integrated within Access and will offer services to its growing team of 220 advisers.
The digital marketing offering will provide website development, search engine optimisation (SEO), pay-per-click (PPC) advertising, and social media marketing services
Access FS added that the “primary objective” was to “generate high quality leads” for Access’ team of mortgage and protection advisers.
Following the launch, the service that will also be available to all financial service firms even if they are not part of Access.
Additionally the firm will offer tailored bronze, silver, and gold packages to cater to advisers and brokerages of all sizes.
The upgrade in its offerings compliments the range of services that Access already provides, such as the administration services that the firm introduced in October last year.
Access FS’ chief executive Karl Wilkinson said: “We are dedicated to providing our mortgage and protection advisers with a supportive and dynamic work environment. The acquisition of this successful digital marketing agency marks a significant milestone in our commitment to the future successes of our advisers.
“By leveraging the expertise of the Crazy Nerds team, we aim to help our advisers to hone their lead generation skills to increase the number of clients and potential clients they have access to. After starting Access FS as a sole trader and working as a mortgage broker myself, I know exactly how difficult it can be to build a business from the ground up.
“I want to ensure our advisers are equipped to thrive and build their own businesses in an increasingly competitive market.”
