Kuflink has confirmed its move into the development finance and commercial lending sectors as it looks to expand its proposition and grow its lending book.
The lender is also introducing a Premier Panel which will offer improved terms for brokers.
Members of the panel will have a single point of contact for case management and direct access to the underwriting team, as well as other exclusive benefits.
Kuflink chief executive Narinder Khattoare said he was excited by the year of growth for the lender.
Khattoare said: “By streamlining contact for Premier Panel members, who are our most loyal partners, we will make working with Kuflink even easier.
“As a lender we want to enhance and add value to existing relationships and our plans will enable us to do just that.”
He also welcomed Pritchard (pictured) to the team, noting his experience from previous roles with Edeus, Key Retirement and Charterhouse Corporate Partners.
“Terry’s track record, experience and contacts in the field are second to none and we are delighted that he has joined the team,” Khattoare said.
“Attracting someone of Terry’s calibre into the business is a great endorsement of our strategy and ambition.
“He has incredibly strong knowledge and experience which will be vital as we continue our ambitious growth plans to grow and develop,” he added.
Pritchard said the lender would continue to develop its offering with the coming weeks bringing a number of new products.
“Kuflink is in an excellent position to capitalise on the evolution the bridging market is currently experiencing and we aim to be the number one choice for both brokers and borrowers,” he said.
“As a lender, Kuflink is very entrepreneurial. We are flexible and will use out-of-the-box thinking to ensure we provide the best outcomes for brokers.”