Roma has enhanced criteria across its short-term offering, increasing loan amounts on development finance to £2m.
It has reduced bridging and refurbishment finance rates at 60 per cent LTV to 0.65 per cent and 0.85 per cent respectively.
Rates across the commercial bridging range have also been reduced now beginning at 0.99 per cent and semi-commercial at 0.90 per cent.
And Roma has extended its automated valuation model (AVM) criteria on bridging finance for purchase and refinance to allow applications up to 70 per cent LTV on increased loan sizes of up to £500,000.
Roma said its rebrand came with “an ambitious and sustainable growth strategy, centred on putting people before property” and it has plans to lead the short-term finance market.
It doubled business activity last year and significantly increased its loan book alongside growing its workforce and broadening intermediary distribution.
Scott Marshall (pictured) founded the business 13 years ago and named it after his late grandparents Rose and Max.
Marshall told Specialist Lending Solutions: “As we grow it’s really important that we stick to our core values as a business.
“We’ve always lent with integrity and that remains central to our ethos, as well as providing personal service, specialist expertise and access to our experienced property experts.
“We may have outgrown the old branding and logo but we are the same group of passionate property professionals supporting and collaborating on exciting and successful projects.
“We’re positive about this year and beyond because we know who we are and where we’re going. Most importantly, we have an amazing team in place to help us get there.”