Ali joins from Together, and has previously worked in both lending and pensions across the private and commercial arena. The lender said his appointment would “bring a wealth of knowledge” to the team, and allow it to futureproof the business, ensuring that its service standards remain high as it looks to grow.
In his new role, Ali will work directly with brokers, and will be tasked with ensuring that a decision maker is on hand to help with intermediary questions.
Kunal Mehta, managing director at SDKA, commented: “Salman joins the team at a pivotal time for SDKA, allowing us to widen our offering with the right people in the business. I believe that the next few months will be significant for SDKA.”
Ali explained that SDKA has stood out as a lender that was “customer driven”, adding: “There is a lot of potential for growth, both the business and my career within the business. It is a very exciting opportunity.”