The firm said that due to a “lower interest rate environment and increasingly efficient internal capital” it was able to offer bridging loans starting from 0.79% per month and is aiming to “significantly increase” market share in the last few months of the year.

Sean Adams, managing director of HREF, said: “As we head into what we believe will be a very busy autumn in bridging, we wanted to offer our introducing brokers the most competitive rates and terms designed to win business and meet the specific needs of their clients. Coupled with our speed, flexibility and most importantly reliability we are well positioned to grow market share.”

Adams added: “We are expecting to be busy for the remainder of this year in some key asset sectors. We are seeing increased demand for residential development exit finance, giving developers time to sell or refinance their projects. We are also seeing increasing demand for the transitional capital that bridging can provide in the care and leisure sectors, particularly where repositioned assets are being stabilised.

“I also think the end of this year will see increased buying activity across most sectors, and I think we will see savvy purchasers buying (for example) office or retail assets that have high returns, but that are difficult for traditional lenders to lend against.”

The firm was launched in 2023 and offers “bespoke, flexible property finance solutions” including short-term loans, acquisition opportunities, development exits and refinancing exits with loan sizes ranging from £3m to £100m+.

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The company joined the Bridging and Development Lenders Association, formerly known as the Association of Short-Term Lenders, earlier this year and has also hired Duncan Pearson as a senior business development consultant and Steve Allen as a senior business development manager (BDM).