Barnard has experience in the specialist finance sector, including work across networks, clubs and lenders in the bridging and commercial space.
She was previously at LendInvest for over six years as its bridging business development manager (BDM), and before that, she was a bridging specialist at the Buy to Let Business for a year and a half.
Somo said she developed a reputation for having a hands-on approach and deep industry relationships.
In her role at Somo, Barnard will lead the strategic development of its networks and clubs proposition, strengthen partnerships, build on engagement and support brokers.
Barnard said: “I’m absolutely thrilled to be joining Somo at such an exciting time. The energy, ambition, and momentum across the business is genuinely infectious. It’s clear there’s something special being built here and I can’t wait to be part of it.
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“What really stood out to me was the people. There’s a real authenticity and a drive to challenge the norm, which aligns perfectly with how I like to work with networks and partners. With nearly 20 years’ experience in financial services, 12 of those focused purely on bridging finance, I’ve seen what works and you can see that reflected in the leadership team here. They don’t just talk about feedback, they act on it, continuously evolving the business both internally and in how it supports brokers.”
She added: “I’m looking forward to rolling up my sleeves, getting out to meet brokers across the UK and helping to create something that genuinely adds value to the market.”
Her appointment comes as the lender continues to expand its reach across the specialist lending sector.
