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Bridging

Bluecroft Finance launches dual representation for bridging loans

Bluecroft Finance launches dual representation for bridging loans
Tania Ahmed
Written By:
Posted:
July 21, 2026
Updated:
July 21, 2026

Bluecroft Finance has announced the introduction of Dual Representation, bringing lender and borrower representation together.

It said Dual Representation was another step forward in its commitment to making the bridging process faster, smoother and more efficient for brokers and direct clients alike.

Bluecroft Finance has partnered with multiple legal firms for this initiative.

By working with a broadened panel of legal partners, Bluecroft Finance has widened its ability to support different case types, preferences and timelines.

For brokers, Dual Representation would simplify the legal journey, result in fewer moving parts and quicker completions on suitable cases.

For direct clients, Dual Representation could reduce friction in the transaction, improve visibility throughout the process and, in the right circumstances, lower overall legal complexity and cost compared with separate representation.

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Ross Gandy, head of sales at Bluecroft Finance, said: “Dual Representation is a really positive step for us and, more importantly, for the brokers and clients we work with every day.

“The whole idea behind ‘2 Become 1’ is about simplifying what can often feel like a complicated part of the bridging journey. By working with multiple legal firms partnering with Bluecroft on this initiative, we can offer more choice, more flexibility and a smoother experience from the outset.

“Ultimately, it is about helping deals move forward with less friction and greater confidence.”

James Brocklebank, head of operations at Bluecroft Finance, added: “From an operational perspective, Dual Representation helps create a more joined-up process on the right transactions. Having multiple legal firms partnering with Bluecroft on this means we can support cases more efficiently and respond to the needs of brokers and direct borrowers in a more agile way.

“Anything that helps reduce delays, improve communication and keep momentum in a deal is a strong positive for everyone involved.”

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