He will be responsible for growing its brand and promoting its proposition to intermediary partners and clients.
He joins from Lloyds, where he was associate director for real estate, focusing on arranging larger commercial property loans for clients in the Midlands.
Steadman started his career as a mortgage adviser at Bradford and Bingley until its restructure during the financial crisis, before it was acquired by Santander.
He then worked at Santander for over a decade and later joined Virgin Money, then became a Midlands-based relationship director for Yorkshire Building Society for over four years, where he focused on larger loans in its commercial real estate finance division.
Steadman is from Birmingham and will work with another regional sales director in the same area, focusing on bridging loans, commercial mortgages and buy-to-let (BTL) portfolio lending up to £20m.
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Steadman (pictured) said: “I came to Together as it is an established lender, which is well-known for its expertise in specialist property finance, with flexible products that can be arranged at speed.
“We know that entrepreneurial clients in the Midlands and across the UK are the bedrock of our economy but who need to be supported by lenders such as Together, which has the ambition to play its part in developing growth, as well as an appetite for taking on larger and more complex deals.
“In my new role, I will be nurturing and expanding my vast network of contacts in the professional sector, including lawyers, surveyors, accountants, banks, debt advisers and commercial agents, who have clients to introduce to our business. It is a key part of the financial services market and will be able to turbo-charge growth in the Midlands.”
Steadman will report to Mark Eastwood, the group’s director of corporate sales.
Eastwood said: “James’s long-established background in banking and commercial property finance will be a massive benefit for Together as we continue to grow our corporate team across the UK regions.
“There is a huge demand in the Midlands for reliable lenders who can build strong relationships with introducers and clients. James has a proven track record of providing the finance needed by entrepreneurs to realise their property ambitions.”
