He joins from Norton Finance, where he worked for two-and-a-half years as its bridging and commercial sales manager, sourcing tailored funding solutions for clients and introducers. Before this, he was at Reparo Finance Group and Lloyds Bank, working across specialist and high street banking.
In his new role, Jones will support clients across his targeted areas with access to bridging, development and commercial finance.
Phil Gray, managing director of Watts Commercial Finance, said: “We are really pleased to welcome Daniel to Watts Commercial. He brings a strong mix of specialist finance and banking experience, along with a proven ability to deliver for clients and introducers alike.
“His appointment further strengthens our footprint in the South West and reflects our continued growth strategy in key regional markets. We are excited to see the impact he will make.”
Jones (pictured) added: “I’m really looking forward to joining Watts Commercial Finance and starting this next chapter. It’s an exciting opportunity to build on my experience, strengthen relationships across the market, and contribute to the continued growth of the business.”
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Jones’ appointment comes as the firm focuses on its growth by expanding its regional coverage and delivering funding solutions.