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Brokers to shun lead generation in 2013 – Poll

  • 25/01/2013
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Brokers to shun lead generation in 2013 – Poll
Mortgage advisers will not flock to lead generation services in order to boost sales in 2013, according to a poll.

The latest Mortgage Solutions People’s Poll asked brokers whether they were planning to capitalise on increased movement in the housing market by increasing their use of lead generation services to gain new business.

Less than a third of respondents (29%) said they were planning to use lead generation tools more than they had in the past.

Mortgage Solutions reported last November that 7,000 brokers were affected by Google’s decision to close down the popular Finance Leads Online at the turn of the year. In the wake of the decision other lead generation services announced plans to expand.

However, 71% of voters in our poll said they did not plan to increase their use of lead generation tools this year.

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