MovinLegal launched in October 2017 and is fronted by ex-Intrinsic financial services director, John Ahmed.

It bills itself as a simpler way to refer clients to a specially selected panel of law firms, for conveyancing, wills, trust and probate.

Paul Norris, managing director of Gordon’s Property Lawyers, said he wishes Hall the best.

“I have really enjoyed working with Emma in the short space of time she’s been here and really helped to focus our strategy. Myself and the whole team wish her well.”

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John Ahmed, chief executive of Moving Legal, said: “MovinLegal is powering ahead. Our renewed focus on the specialist lending sector required extra focus and Emma’s appointment does just that.”

Hall said: “I’m delighted to be working with John and MovinLegal. I have known John for many years, now the time is right for us to work together with a shared vision of taking the business forward in the specialist market.”

Hall has also set up her own company, Your Coffey House, as a side project to work with a number of clients, helping companies with social media, marketing and promotion. Hall will also be acting as an ambassador for Agent Online, the online estate agency headed by Dominic Toller.

Toller said: “It’s great to have someone of Emma’s calibre on board. Agent Online is no PurpleBricks and has been making great strides in the intermediary space.”