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Principality adds Burke as BDM for London and South East

Principality adds Burke as BDM for London and South East
Anna Sagar
Written By:
Posted:
August 18, 2025
Updated:
August 18, 2025

Principality Intermediaries has hired Melissa Burke as its business development manager (BDM) for London and the South East.

Prior to this, she worked as a mortgage and protection adviser at Censeo Financial for around a year. Before that, she was a mortgage and protection adviser at Alexander House Financial Planning for around a year.

She has also worked as a mortgage and protection adviser at Trinity Financial for more than a year, and she was also at Sterling Capital in the same role for around a year.

In her role, she will cover the following postcodes: BN, BR, CR, CT, DA, E, EC, EN, HA, IG, KT, ME, N, NW, RH, RM, SE, SM, SW, TN, TW, UB, W, WC and WD.

The appointment comes after Principality made key appointments in the Midlands and the East of England.

Helen Lewis, Principality Intermediaries’ national intermediary manager, said: “Following several recent appointments, we’re delighted to welcome Melissa as the final piece of our team puzzle, overseeing London and the South East. With this appointment, we now have both a field-based and desk-based BDM covering every postcode across England and Wales. We’re so excited for Melissa to get started, meet brokers in her region, and demonstrate how Principality can support them.”

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Burke added: “I’m so pleased to have the opportunity to join the Principality Intermediaries team at such an exciting time. I’m looking forward to using all the knowledge and skills I’ve learnt working as and alongside brokers to help showcase how we can help support with their cases and deliver for their clients.”