The new starter boost, which was launched in January, combines access to pre-qualified leads and booked appointments, as well as a commission advance scheme, to “help ease any financial pressures” in advisers going self-employed.
Just Mortgages said that it had delivered over 120 booked appointments with an 80% attendance rate, with participating advisers generating more than £25,000 in just a few months.
The access to Just Mortgages digital marketing package has also been received well, with local Search Engine Optimisation (SEO) activity pushing 23% of adviser locations to the number one spot on google, with a further 15% making the top three slot and 22% entering into the top 10.
The broker said that advisers using the posting assistance service saw around 415% more impressions on posts compared to those who did not.
The digital marketing package helps them manage reviews and social media activity. This includes a branded Facebook page, personalised landing page, posting assistance and on-demand branded marketing via Just Mortgages’ marketing portal.
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Ben Allkins (pictured), head of mortgages and protection at Just Mortgages, said: “We know the initial leap into self-employment can be really daunting, particularly when it comes to financial stability and building a client pipeline. These are the issues that this initiative aims to address to remove the barriers for ambitious advisers.
“We are thrilled with the success so far and to see such great early results. It demonstrates the difference this model is making in giving advisers a real launching pad into their self-employed career and a strong foothold in their local area.”
He continued: “With these firm foundations in place, brokers can draw on an expert management team and ongoing mentoring, training and support with day-to-day duties such as sales, marketing and compliance, but also in developing and actioning their own business plans.
“From there, we can provide routes into different licences, such as business protection and equity release, and even support advisers into become business principals, helping them to recruit, manage and develop their own team of advisers and admin staff. We’re incredibly proud of the support structure we place around each of our advisers, making sure they are fully equipped to launch and scale their own advice businesses.”
The self-employed division at Just Mortgages consists of nearly 500 advisers across the country, operating under the Just Mortgages banner or their own trading style.
The brokerage also has more than 150 employed advisers based in estate agency branches nationwide.