Howe will take on the role on 1 November and was most recently director of strategy and transformation.
He has worked at Cirencester Friendly for around seven years, and prior to that, he was the owner of and principal consultant at Revica for around 12 years.
Howe has also been an associate consultant at Leading Resolutions for nearly eight years and the head of delivery at Rittman Mead for two years.
He will join the board and oversee customer operations, business change and transformation, as well as all areas of technology.
Cirencester Friendly has also brought on Joanne Safo as non-executive director. She has over two decades of experience in the insurance sector.
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Andy Morris, Cirencester Friendly’s CEO, said: “I would like to say a heartfelt thank you to Shirley for the dedication and enthusiasm she has brought to the society, being a key player in transforming the culture of Cirencester to the vibrant and positive environment we all enjoy today. It has been an absolute pleasure to work with her and I know I speak for all our colleagues in wishing her the very best of luck for what will undoubtedly be a busy next chapter.
“Shirley and Ben have worked closely together over recent years, which has ensured a smooth and seamless transition. We couldn’t wish for a better successor – Ben has consistently demonstrated outstanding leadership, a deep understanding of our business, and a strong commitment to delivering for our members. I look forward to continuing to work with him as we build on our strengths and take the society forward.
“I am delighted to welcome Joanne Safo to our board as a non-executive director, whose expert knowledge and insight reflects our desire to make the most of developments in technology to meet member expectations and achieve our growth ambitions. I am looking forward to tapping into Joanne’s digital industry experience and I am sure she will add great value to the society in the years ahead.”
Howe added: “I am both honoured and excited to take on the role of chief operating officer. Having worked closely with Shirley for the past few years, I know I am taking over a function in excellent health, and I hope to make the most of the momentum that has been built, ensuring the society continues to deliver excellent service and value to its members. Cirencester has ambitious plans for growth, and I’ll relish playing a full role in helping to meet these objectives.”
Fell said: “I have thoroughly enjoyed my time with Cirencester Friendly. It has been an absolute pleasure to work with the brilliant team here and see many pivotal projects come to fruition. I am particularly proud of the culture we have built, based on support, inclusion and respect, making Cirencester a truly great place to work.
“I am delighted that Ben will be stepping up to take over from me. Nurturing internal talent and investing in career development is a cornerstone of our culture. I wish the society every success for the future and I am confident it will continue to go from strength to strength.”
