The firm said this was driven by higher demand and its launch of a flexible repayment proposition. At the end of last year, Aviva released a lifetime mortgage that rewards borrowers who make repayments on the interest.
Meanwhile, its retirement division, comprising annuities and equity release, saw a 30% fall in sales from £9.4bn to £6.6bn, which it said was in line with guidance. The retirement division also delivered £711m in operating profit, a 5% fall on the previous year.
Aviva saw an 8% decline in protection sales to £345m, which it said was expected due to the consolidation of its propositions in the second half of 2024, following the acquisition from AIG. It said it focused on value over volume, and the protection division’s operating profit rose by 97% to £132m.
Its UK and Ireland general insurance division reported a 27% lift in premiums to £9.8bn, as its UK personal lines premiums rose 50%, supported by the acquisition of Direct Line and growth in intermediated business.
Aviva’s operating profit jumped 25% to £2.2bn.
Amanda Blanc, group chief executive of Aviva, said: “Aviva delivered an outstanding performance in 2025, our fifth consecutive year of strong, profitable growth.
“We have achieved our 2026 financial targets one year early, highlighting the rapid and sustained progress we are making.”
Blanc said the results had been “excellent” across the business and Aviva had been “transformed” over the last five years, adding: “Whilst we have made significant progress, there is so much more to come.”
Blanc said: “Aviva has many in-built advantages, which set us up well for future success, including our unrivalled scale with almost 22 million UK customers, our diversified model and market-leading technology. We have clear strengths in artificial intelligence, which are creating major opportunities to transform claims, underwriting and customer experience.
“We are in a very strong position to deliver long-term growth, especially in the capital-light markets of wealth and insurance, and unlock even more benefits for our customers and shareholders.”
