Arbib has been with Recognise Bank for six years. She joined as head of customer experience in 2020 and was promoted to chief operating officer in 2022.
Her new role combines the bank’s lending, savings, operations, product and marketing functions.
Recognise Bank said the changes will create end-to-end accountability across its commercial and customer growth strategy.
The lender added that the new structure will help it respond more quickly to market opportunities, from product development and new market entry to origination, completion and customer management.
The changes come as Recognise Bank looks to build on recent growth and expand its presence in the UK SME lending market.
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Arbib (pictured) said: “Having been part of Recognise Bank’s journey for the past six years, I’m delighted to take on this new role as we enter the next stage of our growth.
“Bringing these functions together gives us the opportunity to look at the customer and commercial journey from end to end, from identifying what our brokers and customers need and developing the right products, through to origination, completion and ongoing support.
“Our focus will be on making it easier and quicker to do business with Recognise, while retaining the practical, relationship-led approach that has been central to the bank’s success. We have a significant opportunity ahead of us and I’m looking forward to working with teams across the bank to build on the progress we have already made.”
Simon Bateman, CEO of Recognise Bank, said: “Ronelle has played an important role in Recognise Bank’s development over the last six years and has a strong understanding of our customers and how the bank operates. Her appointment as chief revenue and operations officer is a natural next step as we position the bank for further growth.
“Bringing lending and savings, operations, product and marketing together will give us clearer accountability across the customer and commercial journey, helping us move faster and respond to new opportunities. Ronelle has the full support and confidence of the board to lead this next phase.”
