The telephone verification system will automatically check immediately that the contact telephone numbers inputted by a consumer on an online form are genuine.
Every time a consumer fills in a form online and enters a mobile or landline number that is not genuine they will be unable to submit their details and instead will be prompted to enter a correct number.
The new system has been tested over the last few months and initial feedback has been positive with as many as 20% of leads being invalidated by the new system.
The overall effect has been an increase in contact rates for lead buyers and an overall drop in refund rates across all lead products.
Justin Rees, director of marketing and partnerships at LeadPoint UK, said: “The ability for lead buyers to make contact with consumers is paramount to their success and this new system will increase the contact rates and therefore increase lead buyers’ return on investment from lead generation.”
