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First Complete returns to profit

  • 25/08/2011
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First Complete returns to profit
First Complete has increased protection sales by 108% and mortgage applications by 146% to make a return to profit, it has announced.

First Complete launched in May 2010, following LSL Property Services’ takeover of mortgage advisory network Home of Choice, which had fallen into administration.

Since then the network reported it has grown business levels substantially, from existing advisers, new recruits and from existing LSL businesses now trading as appointed representatives of First Complete.

Jon Round, chief executive of First Complete, said a significant proportion of the growth has been achieved through workshops held throughout the year to help equip advisers to deal with the demands of the marketplace.

In particular, Round said a programme of protection workshops helped advisers develop genuine expertise in providing suitable protection solutions for their clients.

He said: “We have grown both organically and by acquisition during this period, and we are well placed to build on this success over the coming months.

“We have seen an increasing number of businesses wishing to join us over the course of this year as a result of both our financial stability and the extensive package of support we provide.”

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