GE Money Home Lending has bolstered its sales force and intermediary support services with the appointment of two more Business Development Managers by the end of September, after the appointment of its new head of sales Nikki Warren.
The lender said it remains focused on increasing lending though its existing distribution network of 25 intermediary partners.
Nikki Warren said: “We are already spending more time with our key partners emphasising how dealing with GEMHL will be easier and faster for their customers. During September and October we will step up this activity, with the help of the expanded Sales team to ensure that our selling intermediary partners know the key benefits of our range.”
“We had a very positive response to the latest revamp to its product range on the 16th of August,” she said.
The lender cut rates and made a range of changes to its products on 16 August.
