Speaking today at Kensington Mortgages’ 20th anniversary lunch, Amany Attia, chief executive officer of the group and its mortgage servicing company Acenden Mortgage Servicing Solutions, confirmed a January launch for New Street Mortgages would accompany a group rebrand under an as-yet-undisclosed name.
Attia said: “We will be launching a new group in January with a new name and a new set of group values,” she said.
“What that will allow us to do is service a much bigger range of customers.”
She said this customer segment remains a challenge, but said the group is strongly placed to take advantage of that opportunity.
Attia replaced Ian Henderson who quit as CEO to join Secure Trust Bank earlier this year.
The ex-MD of intermediary channel at Barclays, David Finlay is part of the Acenden team readying to launch specialist lender, New Street Mortgages.
Kensington is a niche residential and buy-to-let lender, with specialisms in complex income, self-employed and adverse credit loans.
Kensington buyers, investment funds Blackstone Tactical Opportunities and TPG Special Situations bought Acenden Mortgage Servicing Solutions from Lehman Brothers’ administrators in January 2015.
In February this year, Blackstone and TPG completed their buyout of Kensington for £180m and the group has confirmed big ambitions in the specialist lending sector.