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CMC pulls ads claiming ‘95% of brokers guilty of mortgage miscalculation’ after complaints

  • 17/10/2018
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CMC pulls ads claiming ‘95% of brokers guilty of mortgage miscalculation’ after complaints
A mortgage claims management company (CMC) has agreed to take down an advert that said 95% of advisers miscalculate home loan repayments, after complaints to the Advertising Standards Authority (ASA).

In the Facebook advert, Trusted Mortgage Claims said ‘95% of UK mortgage brokers are guilty of mortgage miscalculation on your repayments’.

And in another ad, the CMC claimed ‘95% of people in the UK were mis-sold their mortgage if it was taken out before 2012’.

The two adverts triggered complaints to the ASA over whether the claims were misleading and could be substantiated.

In response, Trusted Mortgage Claims agreed to remove the ads and agreed not to make the claims in their marketing communications.

A number of CMCs have targeted mortgage customers, particularly interest-only customers, in recent years.

Trusted Mortgage Claims’ website says people who have had a mortgage in the past 25 years may be due compensation.

Users are encouraged to enter their details into the site for an assessment of their mortgage by the company.

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