The digital adviser was awarded additional Financial Conduct Authority (FCA) lending licences earlier this year.

Habito said it has been working with the regulator since 2017 to create mortgages that better protect consumers.

It said the range aims to offer customers more clarity around eligibility criteria, as well as transparency of pricing.

Mortgages from the firm are set to target borrowers who are currently under-represented in the mainstream market, according to the broker.

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Habito told Mortgage Solutions it hopes to develop and originate the “the next generation” of home loans.

The current mortgage process does not deliver enough speed and certainty for customers, the broker added.

 

Lender support

Lenders and banks on Habito’s panel have helped design the range, with further product details to be released in due course.

The mortgages will be launched next year, although exact timelines have not been confirmed.

Daniel Hegarty, founder and chief executive of Habito (pictured), said: “Our push into mortgage products and processing services highlights Habito’s momentum and long-term goals: we are no longer just a broker, we’re a company with a plan to solve some of the housing market’s biggest problems – uncertainty and inefficiency.

“We are committed to saving our customers time, stress and money and plan to deliver customers unprecedented choice, ease, speed and certainty over their mortgage in 2019.

“We look forward to making a number of exciting announcements as the year progresses.”

Habito launched as a free online mortgage broker in 2016 with the aim of shaking up the advice market.

Earlier this year the adviser partnered with AIG to offer life insurance.

The technology firm is one of a number of players racing to overhaul the way the industry operates.