The firm said her role would encompass coordinating the three sectors of the business – residential, specialist and protection.
Nicholson (pictured) joins from Alexander Hall, where she worked for 10 years as a mortgage adviser, training and compliance manager, and associate director.
Anthony Rose, director of LDNfinance, said: “We are delighted to welcome Vanessa Nicholson to LDNfinance as our new sales director.
“With 10 strong years of managerial experience under her belt, we are excited to work closely with Vanessa to shake up our internal systems and help us grow even bigger and better in 2021.”
In a post on Linkedin, Nicholson said she was looking forward to the new challenge at LDNfinance and thanked the team at Alexander Hall for their support over the last 10 years.