The integration will be live for all Smartr365 users from August 2021.
The platform has bedded in integrations with Halifax and Barclays and Smartr confirmed another three lenders will join the Iress platform and integrate with the platform within weeks. Another major lender will complete a direct to Smartr365 integration by the end of Q3.
Each integration is tailored to the individual lender and advisers will need to drop into the lender website during the application, but fact find data collected from Smartr365’s client-facing portal is enlisted to be shared directly with these four lenders, removing the need to re-key.
Smartr365 offers downloadable QR codes which become an app to help consumers fill out its fact find, identity verification via Experian, integrated sourcing and a relationship with conveyancing panel manager ULS.
Conor Murphy (pictured), chief executive of Smartr365, said lenders have made major moves during the pandemic to prioritise technology advances, so service is becoming a major differentiator for brokers when the rate or benefits of a deal are very similar across the major lenders.
“Whether that means having a business development manager available for a chat or a streamlined online system, service is a perfectly reasonable justification for choosing one lender over another. The FCA allows brokers to quote service as a reason barring a one per cent rate differential of course,” said Murphy.
The platform confirmed it has 2,200 users, paying a £100 monthly subscription, equating to growth of 700 per cent in the last 12 months.
The business is owned by founder Conor Murphy and in 2018, received investment from Legal & General. Murphy founded both Capricorn Financial and Smartr365 Technology and continues to operate as CEO for both businesses.
Murphy added: “Everything that Smartr365 does is designed to make a broker’s job simpler and easier, and Iress’ mission is directly aligned to this. We look forward to working with Iress more in the future and continuing our work to transform the mortgage process.”
Andrew Simon, executive general manager of product at Iress, said: “We’re delighted that Smartr365’s integration with Lender Connect is now live. The broker journey has been vastly simplified and users now have access to some of the country’s largest lenders.”