The chatbot has been developed by a team of mortgage brokers and estate agents who believe the technology can help firms to quickly establish if the person getting in touch is a potential customer. The chatbot then transfers the customer over to a real-person for further advice and support.
The new feature provides automatic translation of chat between Parker and the customer, with the terms tailored specifically to cover mortgage, property and insurance acronyms and terminology.
It will shortly go into a pilot phase, with the intention of rolling it out to the wider market by the end of the year.
Phil Bailey, managing director of Meet Parker, (pictured) noted that the ability to communicate with customers across any platform or social channel has become normal for other industries, yet many areas of financial services fall short in this area.
He added: “The language or platform your customer has chosen to reach out and communicate with you through, should be irrelevant in this day and age. Go beyond live chat and contact forms to drive a new era of engagement. Be this end customer or intermediary, Parker is there to help.”
Bailey revealed that Meet Parker ‒ which only soft-launched in July ‒ will be onboarding dozens of mortgage broker firms over the next couple of months, and argued that the pandemic had opened people’s minds to the potential benefits.
He continued: “Parker only learns within the confines of its data set ‒ it can understand mortgages, without trying to take over the world. Brokers understand data and analysis. With Covid, people couldn’t meet in person so had to switch to things like instant messaging. People expect that in business, but we can’t do that in the mortgage world. Machine learning assistants like Parker bridge that gap, in a safe and secure way, which means the broker only gets the output when the customer really wants to speak to someone.”