Mortgage Advice Bureau (MAB) has appointed Sion Williams as its brand and marketing director, who joins from Countrywide Plc.
He was previously head of UK marketing at Countrywide Plc for just over five years and worked at the firm for nearly a decade.
Prior to that he was group marketing manager at PW Data Group for just over two years and before that worked at Graduate Prospects for just over a year.
In his new role he will create and deliver brand and marketing strategy, with a particular focus on the broker’s customer capture and nurture strategy and enhancing lead generation from local and national sources.
He will report directly to MAB’s chief executive Peter Brodnicki.
Brodnicki said: “Sion brings a wealth of experience to the role, both in marketing and an in-depth understanding of the property and mortgage sector.
“He will be another strong addition to my highly innovative exec team, helping us accelerate our plans for customer acquisition and retention.”
Williams added: “Being one of the UK’s largest broker firms, I am proud to join such a strong and successful business that still has such an energy and appetite to constantly learn and innovate to achieve continued strong and sustainable growth.
“It’s an exciting time to join, as the business looks at developing its digital capabilities to understand more about its customers than ever before to drive long term lead value and growth.”
Anna is currently the deputy editor for Mortgage Solutions and editor for Specialist Lending Solutions. She has worked as a journalist since 2019, having secured her Gold Standard NCTJ diploma from News Associates in a fast-track six-month course.
She started her career as a report at specialist publication The Insurance Insider covering a wide range of areas before joining Mortgage Solutions and Specialist Lending Solutions in 2021.
In her role, she helps put together and structure the news agenda for the day and writes up press releases, reports, interviews, analyses and exclusives across both titles. She also commissions blogs for Specialist Lending Solutions and hosts online masterclasses and in-person events across the business.
She has been shortlisted for three journalism awards, which include BIBA Journalist and Media Awards Scoop of Year Award in 2020, Headline Money Mortgage Journalist of the Year Award (B2B) in 2022 and 2023.
Prior to being a journalist, Anna worked in ecommerce across Snow + Rock, Cycle Surgery and Runners Need websites, and before that worked at specialist financial PR firm Rostrum.
In her spare time, Anna enjoys reading, seeing live music, and cooking for friends and family. When she gets a chance, she also enjoys hiking, skiing and indoor rock climbing.