Borrowers earning more than £40,000 and up to £60,000 could access borrowing of up to five times their income, while those earning above £60,000 may be able to borrow up to 5.75 times income, subject to affordability and lending criteria.
Beforehand, customers earning over £50,000 could have 5 times borrowing and customers earning over £75,000 could have 5.75 times borrowing.
The move is designed to help bridge the gap between rising house prices and affordability constraints, particularly for customers who may be financially capable but are struggling to meet current lending thresholds.
John Philips, product manager at West Brom Building Society, said: “Affordability remains one of the biggest challenges to buying a home. As a mutual, we’re focused on supporting homeownership by tackling real affordability challenges. By increasing borrowing potential by up to 15% for some customers, we hope to make a real difference.”
Earlier this month, Accord and NatWest also made improvements to their LTI criteria.
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