New Homes Mortgage Services is one of the UK’s largest mortgage brokers and is the largest appointed representative (AR) mortgage and protection firm in SBG’s Sesame Network.
It has been a member of the network for almost 30 years.
Option to increase shareholding
The deal sees SBG acquire a stake in the 40-adviser-strong business, with the option to increase the shareholding in the future.
Stewart Bartle, managing director of New Homes Mortgage Services, added: “We have ambitious plans to grow the business, and this was a natural next step in our journey to enable us to do that.
Mind over mortgages: why we need to look after intermediaries’ mental health
Sponsored by Halifax Intermediaries
“From day one, it was clear that Sesame Bankhall Group’s own adviser-led growth strategy and vision matched ours, making them the perfect partner to support our long-term aim to become the UK’s largest mortgage broker, helping more people to achieve their homeownership goals.”
Based in Cannock, New Homes Mortgage Services is a mortgage and protection adviser, with a focus on the new-build market.
It has 40 advisers and 80 employees, and looks after the needs of 45,000 clients, with more than £760m of mortgage lending and £1.4m of protection premiums annually.
While Richard Harrison will join the New Homes Mortgage Services Board, the management team will remain unchanged, as will the roles and responsibilities of employees.
Developing relationships with advisers
It is the first advice firm investment since SBG launched its new business growth strategy under chief executive Richard Harrison earlier this year.
It is part of its vision to develop and grow its relationships with advisers.
It aims to be the proactive partner throughout the life of their business, helping them to start, grow, run and exit.
Harrison said: “The investment in New Homes Mortgage Services is a significant step in our own journey and a clear indication of our ambitious business strategy and commitment to grow and develop our adviser network and the wider group, through both organic growth and investment in like-minded adviser businesses.
“Our focus remains on supporting advisory firms to grow and run their businesses, partnering with and investing in those who share our passion to deliver the very best outcomes for customers.
“Through our existing network relationship, it’s clear that in Stewart and the team at NHMS we have that partner, and we look forward to helping them further thrive and innovate, driving real value for their customers and their people.”
The news follows the recent announcement of a new strategic partnership between SBG’s PMS Mortgage Club and Bankhall businesses and intermediary platform Acre to jointly invest in and create bespoke technology solutions for the directly authorised (DA) adviser market.
SBG also recently partnered with rate monitoring tool Mortgage Metrics.
