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Just Mortgages reports growing demand for shared ownership

Just Mortgages reports growing demand for shared ownership
Shekina Tuahene
Written By:
Posted:
April 14, 2025
Updated:
April 14, 2025

Brokerage Just Mortgages has seen an annual rise in demand for shared ownership within its new-build division.

The division, which deals with new-build and affordable homes, reported a “strong start” to the year, with Q1 outperforming the same period last year. 

Just Mortgages said new-build enquiries and mortgage numbers were higher than in 2024 and continuing to rise, attributing this to the change in stamp duty thresholds and more demand for shared ownership. 

The firm said this was backed by partnerships with developers, housing associations and introducers. Just Mortgages has strengthened these relationships to meet demand by expanding its team with the recruitment of a relationship manager, and is preparing to grow its admin team. 

Just Mortgages’ new-build division has more than doubled since 2022, going from 16 advisers to 34. 

Paul Wilson, business development director at Just Mortgages New Build and Shared Ownership, said: “Our strong start to the year reflects the direction of travel in the new-build space and the growing momentum behind shared ownership as a proposition and a way to finally get on the housing ladder. It remains a key driver behind our leads and enquiries, as well as the conversations we have with clients and those we meet at events. As ever, appetite is not the issue, but ability and shared ownership is certainly helping to answer this.

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“Just Mortgages New Build and Shared Ownership continues to grow from strength to strength to meet this demand, increasing our adviser headcount and developing fantastic partnerships with lenders, developers, introducers and housing associations across the country. Alongside the government’s emphasis on housebuilding, developers remain proactive and keen to support deals, while availability and support for shared ownership among lenders and housing associations only continue to increase. From our perspective, it’s certainly an exciting time in the new-build space.” 

Just Mortgages is also preparing to hold its New Build and Affordable Housing event on 24 April at St Mary’s Church in Marylebone. Speakers include Frances Haque, chief economist at Santander, Alex Slater, commercial director at Rightmove, Neil Rose, CEO of the Home Builders Federation, and Emma Fletcher, low carbon homes director at Octopus Energy. 

John Doughty, chapter manager director at Just Mortgages, added: “With housebuilding and affordable housing firmly in the national spotlight, it’s absolutely right that this important event returns for a fourth year.

“As ever, we will be bringing together the key players from across the sector to not just assess the current landscape, but to map out the future for the sector and discuss what is needed to meet the government’s ambitious housebuilding targets and to properly support buyers.”