OMS said the partnership underlines its commitment to driving digital transformation in the mortgage industry.
The system is designed to streamline workflows, improve data management, and enhance overall customer engagement.
Mark Harrington (pictured), chief executive of L&C Mortgages, said: “Through a long and rigorous selection process, we have been determined to find the right CRM solution to fuel the next stage of L&C’s growth and transformation.
“We’ve been impressed throughout the process at the forward-thinking solutions that OMS has to offer. The team’s desire to understand L&C’s requirements, whilst demonstrating flexibility and partnership, will enable us to further evolve and adapt our proposition, promising an exciting new chapter in L&C’s progression.”
Dale Jannels, CEO of OMS, said: “L&C Mortgages is one of the UK’s most recognisable and well-respected mortgage brokerages, and we are delighted to support their operations with our bespoke CRM solution.”

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In February, OMS launched a pilot for Second Charges Quick Quote, an instant sourcing platform for second charge business.