Chappell joins from TMG Mortgage Network, where he worked for around three years, most recently as head of strategic partnerships.
Prior to that he worked at Reed in Partnership, Virgin Media and Dixons Carphone.
Ceta Insurance, which describes itself as a “digital niche personal lines broker”, serves around 10% of the total addressable wholesale market.
However, it said that with over 90% of mortgages going though a broker, the opportunity to help more of them sell general insurance and profitably grow their businesses is “huge”.
James O’Hara, commercial director at Ceta said: “We’re thrilled to welcome Mark to our fast growth business. His fresh innovative approach and energy make him the perfect fit for our team and our aspiration to deliver a pioneering approach for brokers.
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“This business is all about relationships and great service, Mark exemplifies this. We want to change broker perspectives, by delivering collaborative solutions that meet the individual needs of their business and their clients.”
Chappell (pictured) said: “I am delighted to join a great business in Ceta, to grow its partnerships and pipeline. It’s an award-winning business for a reason – it’s what high quality wholesale general insurance should look like. In a market lacking differentiation Ceta stands out.
“Speaking with brokers who use Ceta, they all share a wealth of positivity of the business. Currently, four out of five mortgages don’t have general insurance attached by a broker. This is a real missed opportunity for the industry as a whole. I am excited to help brokers generate more value from general insurance, increasing both their revenue, client retention and deliver good customer outcomes.”
