Crystal Specialist Finance (CSF) has expanded its sales team with the appointment of Satwant Bhandal to a newly created role as corporate relationship director – Midlands and North.
Bhandal will have the responsibility for developing long-term relationships with firms in the professional services sectors including solicitors, accountants, architects and insolvency practitioners.
He will work remotely but have access to the specialist distributor’s head office in Tamworth. Bhandal will report directly to group sales and marketing director, Jason Berry.
He joins from SME lender, Fresh Thinking Capital where he held the position of regional sales director – Midlands. Before that he held roles at NatWest and Yorkshire Bank.
Bhandal (pictured) said: “My challenge is to explore new avenues for Crystal across the professional services sectors with businesses who, up until this point, may not have been aware or truly understood how a specialist distributor can help them deliver financial solutions for their clients’ needs.”
Berry added: “Creating a corporate sales channel is a firm objective for us and I have no doubt that Sat can contribute to our ambitious plans.
“I look forward to building a framework which allows his undoubted talent to flourish.”
Shekina is the deputy editor at Mortgage Solutions and commercial editor at Mortgage Solutions and Specialist Lending Solutions. She has nearly eight years of experience in the B2B publishing market, having previously covered the hospitality, retail, pet, accounting and jewellery sectors.
Shekina has worked for Mortgage Solutions and Specialist Lending Solutions for almost five years. Here, she covers the market’s breaking news stories, engages with professionals in the sector, and oversees any commercially agreed content in partnership with mortgage-related companies.
This includes presenting webinars and hosting roundtable discussions on developing themes in the mortgage sector.
She is an NCTJ-trained journalist and was nominated for the Headline Money Awards Mortgage Journalist of the Year in 2021.
In her spare time, Shekina likes to read, travel, listen to music and socialise with friends.
She currently reports on current events in the mortgage market and liaises with financial clients to produce sponsored content.
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