Bhandal will have the responsibility for developing long-term relationships with firms in the professional services sectors including solicitors, accountants, architects and insolvency practitioners.
He will work remotely but have access to the specialist distributor’s head office in Tamworth. Bhandal will report directly to group sales and marketing director, Jason Berry.
He joins from SME lender, Fresh Thinking Capital where he held the position of regional sales director – Midlands. Before that he held roles at NatWest and Yorkshire Bank.
Bhandal (pictured) said: “My challenge is to explore new avenues for Crystal across the professional services sectors with businesses who, up until this point, may not have been aware or truly understood how a specialist distributor can help them deliver financial solutions for their clients’ needs.”
Berry added: “Creating a corporate sales channel is a firm objective for us and I have no doubt that Sat can contribute to our ambitious plans.
“I look forward to building a framework which allows his undoubted talent to flourish.”