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Alpha Bridging rebrands and introduces new funding platform

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  • 16/05/2016
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Alpha Bridging rebrands and introduces new funding platform
Bridging lender Alpha Bridging has rebranded and introduced a new peer-to-peer (P2P) lending proposition that will see it directly fund the first 20% of any deal it offers.

The intermediary only-lender, which joined the Association of Short Term Lenders earlier this year, will now be known as Kuflink Bridging and a new P2P platform will offer investors the option of spreading their risk via pool funded investment or funding specific deals.

Sales director, Narinder Khattoare, said the Kuflink offering is unique from other P2P facilities in the bridging sector because it guarantees that it will always fund the first 20% of any deal, with 80% to be funded by outside investors.

“Kuflink Bridging wants investors to have total faith in its P2P platform and the most effective way to do that is by investing in the first 20% of every deal we approve. Investors can then have the confidence that not only are we backing our own judgement, but there is a proper buffer in place in the rare cases where a loan does not perform,” said Khattoare.

“All of the USPs for which Alpha Bridging is rightly noted, in terms of customer care, good communication and that most important element, speed of delivery, remain unchanged.”

He said that by offering the first 20% directly, Kuflink is offering greater security than that available from competitors.

“We are literally putting our money where our mouth is,” he said, adding that Kuflink aims to grow rapidly in the intermediary sector.

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