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Selina Finance integrates Hometrack into broker portal to add no-val deals

Selina Finance integrates Hometrack into broker portal to add no-val deals
Anna Sagar
Written By:
Posted:
January 29, 2026
Updated:
January 29, 2026

Selina Finance has added an option for no-valuation products by integrating property data and risk software firm Hometrack into its broker portal and through its broker API.

The firm said the upgrade would give brokers instant access to Hometrack’s automated valuations at no cost to the broker or borrower.

Brokers will be able to see instant valuation figures at application stages and progress cases without a physical valuation where the case meets the lender’s criteria.

Brokers will also be able to see where a Hometrack automatic valuation model (AVM) is not eligible, so they can give clarity at the start. There is also the option to move to a ‘drive by’ or a full valuation.

Benefits include clarity at application, faster processing, lower costs and more flexibility.

Hometrack is one of the most widely used automated valuation providers and offers property data and analytics to banks, building societies and specialist lenders.

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Matthew Batte (pictured), head of intermediaries at Selina Finance, said: “The launch of our no-valuation products with the addition of Hometrack is a clear step in our plan to make the process faster and simpler for brokers.

“Instant valuations where criteria are met means fewer delays, less cost, and a smoother experience. Brokers told us they wanted more clarity and more control at the point of application, and this upgrade hits that brief exactly.”