The firm said the appointment strengthened its “broker-first growth strategy” and came off the back of growth in its asset finance loan book.
Hansen joins from Novuna Business Finance, where he worked for around seven years, most recently as sales manager and head of broker.
Prior to that, he was head of sales and marketing at Franchise Finance for around four years. Before that, he was head of channel sales at Syscap.
Hansen has also held senior roles at Aldermore Bank, Shawbrook and Key Equipment Finance.
Andrew Ribbins, Ultimate Finance Group’s head of sales, said: “Paul’s decades of asset finance experience and broker insight make him a great fit for our values. His passion for developing talent comes at an exciting time as we scale our asset finance proposition with brokers.”
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Hansen added: “Ultimate Finance is committed to investing in people and driving significant, sustainable growth through strong, meaningful partnerships with our broker network.
“I’m delighted to join the senior leadership team, and my focus is on elevating the profile of Ultimate Finance to our existing broker network and forging new introducer relationships. The future holds tremendous promise and I’m excited for the growth journey that lies ahead.”
Ultimate Finance’s new lending came to £126m in the first half of the year, up 15% on the same period last year.
