Earlier this year, Specialist Lending Solutions exclusively reported that OSB Group would launch a new specialist BTL brand and restructure its brand specialisms.
The launch comes after an extended pilot with over 50 broker firms and feedback from over 500 brokers who have successfully submitted business on the “faster lending platform”.
The platform features the integration of 18 partners, which means the BTL lending journey for brokers is simpler and faster.
OSB Group added that Rely’s “supercharged buy-to-let experts are also available to support brokers for the more complex or unusual cases that require additional guidance”.
Rely can assist brokers and landlord clients, from first-time landlords right through to large-scale professional investors.
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OSB Group reiterated that Precise would focus on residential and bridging mortgages, so BTL products will be withdrawn, and said the Kent Reliance for Intermediaries brand would be retired. The latter will be officially announced at a later date.
Adrian Moloney (pictured), group intermediary director at OSB Group, said: “We’re really proud to officially launch Rely to market and want to thank all the firms and brokers who gave their invaluable support and feedback during the pilot.
“Rely provides brokers with simpler, faster and more predictable lending journeys as well as offering product choice, value and confidence across a broad range of buy-to-let scenarios. Using data-driven lending decisions, it enhances our ability to streamline every broker touchpoint from underwriting, valuation, risk assessments and even document handling.
“In our opinion, Rely is an absolute game-changer that utilises technology to do the ordinary, whilst freeing our people to do the extraordinary.”
Clare Beardmore, director of Legal & General (L&G) Mortgage Club, said: “I’m really pleased to see this new lender launch from OSB Group. Kent Reliance for Intermediaries and Precise have been great supporters of specialist buy to let over the years and bringing Rely to the market will encompass the best of those brands. In a constantly evolving market, Rely will support more brokers in the buy-to-let space.”
