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How advisers can use Linkedin for effective marketing – LBG

Last year, I did a few articles on LinkedIn which had always seemed to me to be a business...

  • May 10, 2023
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Build your mortgage brand and network with LinkedIn – McDonald

This time last year, I did a piece on the power of social media, and through 2021 spent a ...

  • Feb 02, 2022
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Brokers who stay connected to customers will embed a lifetime of value – McDonald

Brokers have always faced a challenge in managing to speak to existing customers regularly...

  • Jul 23, 2021
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How to create brand strength and a memorable experience – McDonald

A question I am regularly asked across forums and discussions is how to create brand stren...

  • Apr 15, 2021
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Creating your firm’s brand with editorial-led marketing – McDonald

Marketing really is starting to evolve from the once traditional product-led approach to a...

  • Feb 28, 2020
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Effective marketing does not have to be expensive – McDonald

Mention the word strategy, and for some reason people instantly think ‘big thinking and ...

  • Jan 31, 2020
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