Williams previously specialised in lending for Natwest. He went on to hold sales management roles with broker firm 425 Financial Solutions, and then with digital processing platform Diligenta, a division of Tata Consulting. Most recently he worked for Enterprise Finance.

“Black Book has set out to achieve new service and proposition benchmarks, so our recruitment process has to be highly selective,” said Michael Clapper, executive chairman at Black Book Finance. 

“For us, Ross ticked every box. He is smart, professional and brings great enthusiasm for our plans, along with a deep understanding of both the finance sector and introducer relations,” he continued.

“Black Book’s proposition is by far the most comprehensive I’ve seen in our industry, with almost every type of finance requirement catered for on either an introducer-advised or referred basis. I have no doubt that brokers will love our service proposition and use it often,” said Ross Williams.

Black Book Finance, which was launched by Michael Clapper less than a year ago, has a distribution partnership with The Beaufort Group.

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